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![Rethinking Prestige Branding: Secrets of the Ueber-Brands](/uploads/profile_image/e52/34eeb430-46bd-4c43-8748-30ea5dd6fe52.jpg?m=1522322777)
Rethinking Prestige Branding: Secrets of the Ueber-Brands
Wolfgang Schaefer and J.P. Kuehlwein
Book
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite...
Wolfgang Schaefer and J.P. Kuehlwein
Book
What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite...