Marketing Performance: How Marketers Drive Profitable Growth
Wiley, Thomas Bauer, Jesko Perrey and Dennis Spillecke
Book
Drive marketing ROI with an investor's mindset and a proven toolkit Top marketers today don't shy...
Myths of Work: The Stereotypes and Assumptions Holding Your Organization Back
Adrian F. Furnham and Ian MacRae
Book
Buying a table tennis table will make your staff happier. Working eight hours a day, five days a...
Native Advertising: The Essential Guide
Book
Native advertising impacts us all. If you own a smartphone, use social media or read content online,...
Niche Marketing for the Legal Sector: Identifying and Targeting Your Client Base
Book
A niche approach to developing a client base can benefit any law firm, from large practices with...
Partner Remuneration in Law Firms: A Guide to Reward Structures, Performance Management and Decision-Making
Book
Law firms are constantly looking to improve the effectiveness of their partner remuneration systems...
Practical Consultancy Ethics: Professional Excellence for it and Management Consultants
Book
Consultants - working for an organization but not as part of it - are particularly subject to...
Disposable Americans: Extreme Capitalism and the Case for a Guaranteed Income
Book
Inequality has dramatically increased in America, with few solutions on the horizon. Serious social...
Game Theory in Action: An Introduction to Classical and Evolutionary Models
Stephen Schecter and Herbert Gintis
Book
Game Theory in Action is a textbook about using game theory across a range of real-life scenarios....
Insurance Theory and Practice
Book
This book provides a comprehensive overview of the theory, functioning, management and legal...
From Enemy to Friend: Jewish Wisdom and the Pursuit of Peace
Book
From Enemy to Friend blends ancient Jewish sacred texts on peacebuilding, real-life descriptions of...