Rethinking Prestige Branding: Secrets of the Ueber-Brands
Wolfgang Schaefer and J.P. Kuehlwein
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What makes someone covet a Kelly bag? Why are Cirque Du Soleil or Grey Goose so successful despite...
Scrap Quilt Secrets: 6 Design Techniques for Knockout Results
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Turn your scrappy mess into a quilting success! Armed with the easy-to-use S.C.R.A.P.S. system...
Commercialization Secrets for Scientists and Engineers
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Commercializing a knowledge-based product or service requires a realistic, methodical approach...
Joie De Vivre: Secrets of Wining, Dining, and Romancing Like the French
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The French truly are singular in the way they live, act, and think - from the lightness of their...
Chance: The Science and Secrets of Luck, Randomness and Probability
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For you to be here today reading this requires a mind-boggling series of lucky breaks, starting with...
Sacred Secrets: Freemasonry, the Bible and Christian Faith
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Masonic 'secrets' are of great interest to a wide audience - whether Freemasons or not. The...