The Law Enforcement Social Media Podcast: A Podcast for #LESM Professionals
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Law Enforcement Social Media. It's the most powerful community policing, marketing and communication...
Social Media Strategy: Marketing and Advertising in the Consumer Revolution
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Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a...
Social Media in the Marketing Context: A State of the Art Analysis and Future Directions
Cherniece J. Plume, Yogesh Dwivedi and Emma L. Slade
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Social media has provided endless opportunities for marketers, fuelling their desire to learn more...
The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media
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A fast-growing social media marketing company, TechCo encourages all of its employees to speak up....
Twitterati Cryptograms: 350 Snarky Ciphers for Social Media Junkies
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Addicted to word puzzles? Love to laugh? Crave your daily dose of online snark? This book's got it...
Journalism and Social Media in Africa: Studies in Innovation and Transformation
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Through innovative research studies and expert commentaries, this book documents the fast evolving...
Recasting Folk in the Himalayas: Indian Music, Media, and Social Mobility
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Colonialist, nationalist, and regionalist ideologies have profoundly influenced folk music and...
Measuring the Impact of Social Media on Business Profit and Success: A Fortune 500 Perspective
Cong Li and Don W. Stacks
Book
An organization can have a high number of "likes" on its Facebook page and lots of "followers" on...
Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands: 2016
Book
Jennifer Berz explores the employment of social media tools for brand management purposes with...
Social Media in Employee Selection and Recruitment: Theory, Practice, and Current Challenges: 2016
Richard N. Landers and Gordon B. Schmidt
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This timely resource offers fresh research on companies' use of social media platforms-from Twitter...