Business Essentials Business Strategy: Study Text
Book
BPP Learning Media's Business Essentials books can be specifically used on courses leading to...
Managing, Strategy, Business: David Maister Live videocast
Podcast
Leading global consultant, business author, and former Harvard Business School professor David...
The 20 Ps of Marketing: A Complete Guide to Marketing Strategy
Book
Marketing has changed dramatically since the four classic Ps of the marketing mix (price, product,...
Strategy for the Global Market: Theory and Practical Applications
Book
In the twenty-first century, the global community constantly strives to bring structure and order to...
Global Marketing Strategy: An Executive Digest: 2016
Book
This book has been written for experienced managers and students in postgraduate programs, such as...
Total Competition: Lessons in Strategy from Formula One
Ross Brawn and Adam Parr
Book
Total Competition is the most compelling, comprehensive and revealing insight into what it takes to...
Management of Innovation Strategy in Japanese Companies
Kazuki Hamada and Shufuku Hiraoka
Book
Traditionally, innovation has been considered difficult to manage, as it occurs through contingent...