Close to the Machine: Technophilia and its Discontents
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Close to the Machine: Technophilia and Its Discontents, Ellen Ullman's cult classic memoir of the...
Making in America: From Innovation to Market
Suzanne Berger and M.I.T. Task force on production in the innovation economy
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America is the world leader in innovation, but many of the innovative ideas that are hatched in...
Management Science in Hospitality and Tourism: Theory, Practice, and Applications
Muzaffer Uysal, Zvi Schwartz and Ercan Sirakaya-Turk
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Management Science in Hospitality and Tourism is a timely and unique book focusing on management...
Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python
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Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated...
Marketing: The Core
Roger A. Kerin, Steven W. Hartley, William Rudelius and Erin Steffes
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Marketing: The Core 6e meets the needs of a wide spectrum of faculty-from professors who just want a...
Mobile Marketing Channel: Online Consumer Behavior: 2016
Mahmud Akhter Shareef and Yogesh K. Dwivedi
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This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an...
Eccentric Orbits: The Iridium Story - How a Single Man Saved the World's Largest Satellite Constellation from Fiery Destruction
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In the early 1990s, Motorola, the legendary American company, made a huge gamble on a revolutionary...
Employee Training and Development
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This is the best selling title for this course. Companies that use innovative training and...
Engineering Management: Meeting the Global Challenges
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Engineering Management: Meeting the Global Challenges prepares engineers to fulfill their managerial...