Agatha Christie: The Disappearing Novelist
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Agatha Christie was the most famous female crime writers of all time, and yet in December 1926 when...
Social Media Strategy: Marketing and Advertising in the Consumer Revolution
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Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a...
Stochastic Processes and Calculus: An Elementary Introduction with Applications: 2016
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This textbook gives a comprehensive introduction to stochastic processes and calculus in the fields...
Technical Communication, Deliberative Rhetoric and Environmental Discourse: Connections and Directions
Nancy W. Coppola and Bill Karis
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Academic writing on environmental communication proliferated in the 1990's. A few of us had been...
The Art of SEO
Eric Enge, Stephan Spencer and Jessie C. Stricchiola
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Three acknowledged experts in search engine optimization share guidelines and innovative techniques...
The Brand Flip: Why Customers Now Run Companies and How to Profit from it
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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past...
The Business Improvement District Movement: Contributions to Public Administration & Management
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This comprehensive book covers the theory and practice of Business Improvement Districts or BIDs -...
The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media
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A fast-growing social media marketing company, TechCo encourages all of its employees to speak up....
The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business
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Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the...
The East India Company, 1600-1857: Essays on Anglo-Indian Connection
William A. Pettigrew and Mahesh Gopalan
Book
This book employs a wide range of perspectives to demonstrate how the East India Company facilitated...