The Brand Flip: Why Customers Now Run Companies and How to Profit from it
Book
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past...
The Business Improvement District Movement: Contributions to Public Administration & Management
Book
This comprehensive book covers the theory and practice of Business Improvement Districts or BIDs -...
The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media
Book
A fast-growing social media marketing company, TechCo encourages all of its employees to speak up....
The Customer Experience Book: How to Design, Measure and Improve Customer Experience in Your Business
Book
Customer Experience (CE) is becoming seen as a key component of business strategy, yet knowing the...
The East India Company, 1600-1857: Essays on Anglo-Indian Connection
William A. Pettigrew and Mahesh Gopalan
Book
This book employs a wide range of perspectives to demonstrate how the East India Company facilitated...
The Neoliberal Subject: Resilience, Adaptation and Vulnerability
Julian Reid and David Chandler
Book
Political practices, agencies and institutions around the world promote the need for humans,...
Tourism and Leisure Mobilities: Politics, Work and Play
Kevin Hannam, Jillian Rickly and Mary Mostafanezhad
Book
This book reframes tourism, as well as leisure, within mobilities studies to challenge the...
Tourism Resilience and Adaptation to Environmental Change
Alan A. Lew and Joseph M. Cheer
Book
In recent years, resilience theory has come to occupy the core of our understanding and management...
Big Data, Surveillance and Crisis Management
Book
Big data, surveillance, crisis management. Three largely different and richly researched fields,...
Computational Intelligence for Network Structure Analytics: 2017
Maoguo Gong and Yu Lei
Book
This book presents the latest research advances in complex network structure analytics based on...