The Marketing Revolution in Politics: What Recent U.S. Presidential Campaigns Can Teach Us About Effective Marketing
Book
In 2008, Barack Obama's presidential campaign used an innovative combination of social media, big...
The Medici Effect, with a New Preface and Discussion Guide: What Elephants and Epidemics Can Teach Us About Innovation
Frans Johansson and Teresa M. Amabile
Book
Why do so many world-changing insights come from people with little or no related experience?...
Forecasting for the Pharmaceutical Industry: Models for New Product and in-Market Forecasting and How to Use Them
Book
Forecasting for the Pharmaceutical Industry is a definitive guide for forecasters as well as the...
Appreciative Inquiry for Change Management: Using AI to Facilitate Organizational Development
Sarah Lewis, Jonathan Passmore and Stefan Cantore
Book
Appreciative Inquiry (AI) is a widely recognised process for engaging people in organizational...