"This let me know how to roll down the street smoking indo. You know what this did for us. I was a little nigga. I wanted to be Bow Wow, with the braids and shit. That's what it was like for all of us."

"Just because Quentin [Tarantino] did such an amazing job. I mean, he’s just so gangster, he’s so good at it. I can’t even explain it, you know. Everything all comes together, and when you can’t explain it, it’s like, “Wait, what happened?”"

"This is straight marketing advice: Your product has to be a purple cow—it has to be distinct to have any success. You have to be clear on your product: What are you? What are you putting out there? For years I never did an ad for [my company] Rocawear, because I cared more about the quality than the face in front. I hadn't read this book back then, but when someone puts words to feelings you have, it's like, "Wow, that's exactly what it is.""