Essentials of Marketing Research: Concepts and Skills for a Diverse Society
Barry J. Babin and William G. Zikmund
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ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design,...
Finding the Next Steve Jobs: How to Find, Keep and Nurture Creative Talent
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How to Find, Keep and Nurture Creative Talent Nolan Bushnell founded the groundbreaking gaming...
Audit Analytics: A Framework for Control Enhancing Assurance
Arslan K. Khan and Edward C. Zimmer
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The authors, Arslan Khan and Edward Zimmer, demystify any perceived complexities in establishing a...
Brewed in the Traditional Manner: The Story of Hook Norton Brewery
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Brewed in the Traditional Manner is the story of the Hook Norton Brewery Company and has been drawn...
Build a Better Vision Statement: Extending Research with Practical Advice
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Build a Better Vision Statement summarizes scientific research, along with advice from thirty...
C.R.M. Pocketbook
Alexander David and Charles Turner
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An effective customer relationship management strategy can deliver a step change in customer...
Inclusive Leadership: A Framework for the Global Era: 2016
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This insightful management book introduces an inspirational new ethics-oriented approach to business...
Introductory Accounting: A Measurement Approach for Managers
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Introductory Accounting adopts a measurement approach to teaching graduate students the basics of...
Corporate Brand Personality: Re-Focus Your Organization's Culture to Build Trust, Respect and Authenticity
Clive Woodward and Lesley Everett
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Corporate Brand Personality addresses the increasing need for organizations to refocus and realign...
Corporate Carbon and Climate Accounting: 2015
Stefan Schaltegger, Maria Csutora, Igor Alvarez Echeverria and Dimitar Zvezdov
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This volume is devoted to management accounting approaches for analyzing business benefits and costs...