
Teaching in Nursing and Role of the Educator: The Complete Guide to Best Practice in Teaching, Evaluation, and Curriculum Development
Marilyn H. Oermann, Jennie C. de Gagne and Beth Cusatis Phillips
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With essential, updated content for novice and experienced nurse educators. This evidence-based text...

Making and Remaking Horror in the 1970s and 2000s: Why Don't They Do it Like They Used to?
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In Making and Remaking Horror in the 1970s and 2000s author David Roche takes up the assumption...

Rural Fictions, Urban Realities: A Geography of Gilded Age American Literature
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The diminishment of rural life at the hands of urbanization, for many, defines the years between the...

Scientific Writing and Communication: Papers, Proposals, and Presentations
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Scientific Writing and Communication: Papers, Proposals, and Presentations, Second Edition, serves...

The Caloris Network: A Scientific Novel: 2016
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The year is 2130. The first-ever expedition is sent to Mercury to search for the cause of an unknown...

Sewing Women: Immigrants and the New York City Garment Industry
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Many Latino and Chinese women who immigrated to New York City over the past several decades found...

Faris Badwan recommended track Frustration by The Painted Ship in Frustration by The Painted Ship in Music (curated)

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Hazel (1853 KP) rated Cracking the CRM Code in Books
Jan 9, 2021
Rather than produce a mundane manual about how to purchase and use CRM software, Parekh writes a story about four friends and their journey with CRM. Liladhar Shastri, a successful business owner, is encouraging his friends, Anubhav, Jagdeep and Irshad to consider using CRM to improve their businesses. What follows is a lengthy discussion about buying CRM, using CRM and getting the most out of the software.
As the Indian entrepreneur, Rashmi Bansal writes in the introduction, Limesh Parekh is "not a salesman but a friend." The author gives advice through the voice of Liladhar, and the other three friends express the reader's questions and concerns. The book is written for small business with the potential to grow with the help of CRM. The story analyses what the friends do wrong and what they need to change.
Cracking the CRM Code is written for business-minded people who understand the jargon and acronyms, many of which are unexplained. As a layperson, some of the information went over my head, but the fiction format helped hold my interest. English is presumably not the author's first language, hence the sentences do not always flow, and the punctuation is far from perfect. At times, it is difficult to work out which character is speaking, making it a little confusing to follow.
Many business books and manuals are nondescript and boring, whereas Limesh Parekh keeps the reader engaged with anecdotes, stories and quotes. Rather than learning how to use CRM, the characters show the process of purchasing and using the software, which is far more enlightening than a step-by-step guide. Cracking the CRM Code has the potential to be a big hit with small business owners and business consultants.
Conservation Science: Balancing the Needs of People and Nature
Peter Kareiva and Michelle Marvier
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Now is the time for conservation science--a mission-oriented scientific enterprise that seeks to...