Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python
Book
Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated...
Marketing: The Core
Roger A. Kerin, Steven W. Hartley, William Rudelius and Erin Steffes
Book
Marketing: The Core 6e meets the needs of a wide spectrum of faculty-from professors who just want a...
Mind Maps for Business: Using the Ultimate Thinking Tool to Revolutionise How You Work
Tony Buzan and Chris Griffiths
Book
Tony Buzan knows more than a little about Mind Maps - after all, he did invent them! Often referred...
NGOs and Global Trade: Non-State Voices in EU Trade Policymaking
Book
In a deeply iniquitous world, where the gains from trade are distributed unevenly and where trade...
Platform Revolution: How Networked Markets are Transforming the Economyand How to Make Them Work for You
Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary
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Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they...
Destination London: German-speaking Emigres and British Cinema, 1925-1950
Tim Bergfelder and Christian Cargnelli
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The legacy of emigres in the British film industry, from the silent film era until after the Second...
Edexcel A Level Economics A: Book 1
Book
Develop your students' knowledge of economic themes 1 and 2 of the Edexcel specification and put...
Employee Training and Development
Book
This is the best selling title for this course. Companies that use innovative training and...
Alternative Investments: CAIA Level II
C.A.I.A. Association, Hossein Kazemi, Keith H. Black and Donald R. Chambers
Book
In-depth Level II exam preparation direct from the CAIA Association CAIA Level II is the official...