Measuring the Impact of Social Media on Business Profit and Success: A Fortune 500 Perspective
Cong Li and Don W. Stacks
Book
An organization can have a high number of "likes" on its Facebook page and lots of "followers" on...
Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands: 2016
Book
Jennifer Berz explores the employment of social media tools for brand management purposes with...
Climate Change and Communication: Media, Emotion and Environmental Advocacy
Philip Hammond and Hugh Ortega Breton
Book
This study of contemporary political communication focuses on what is widely considered to be the...
Interdisciplinary Essays on Environment and Culture: One Planet, One Humanity, and the Media
Jean-Marie Kauth and Luigi Manca
Book
This collection asks and answers a basic question: what is the relationship between humanitarian and...
Robin Hood in Outlaw/Ed Spaces: Outlaw Space, Media, and Other New Directions
Lesley Coote and Valerie B. Johnson
Book
Following in the tradition of recent work by cultural geographers and historians of maps, this...
Active Media Technology: Proceedings of the Second International Conference
Jiming Liu, Ning Zhong and Jian-Ping Li
Book
This book captures the essence of the current state of research in active media technology and...