Marketing Plans in a Week: How to Write a Marketing Plan in Seven Simple Steps
Ros Jay and John Sealey
Book
Marketing planning just got easier Nothing can bring a business greater rewards than getting its...
Merchants and Explorers: Roger Barlow, Sebastian Cabot, and Networks of Atlantic Exchange 1500-1560
Book
In the early sixteenth century, a young English sugar trader spent a night at what is now the port...
Nature's Fortune: How Business and Society Thrive by Investing in Nature
Mark R. Tercek and Jonathan S. Adams
Book
What is nature worth? The answer to this question,which traditionally has been framed in...
On Company Time: American Modernism in the Big Magazines
Book
American novelists and poets who came of age in the early twentieth century were taught to avoid...
Overcrowded: Designing Meaningful Products in a World Awash with Ideas
Book
The standard text on innovation advises would-be innovators to conduct creative brainstorming...
Driving Project, Program, and Portfolio Success: The Sustainability Wheel
Richard Maltzman and David Shirley
Book
Business sustainability is the management of environmental, social, and financial demands to ensure...
Economic Warfare: Secrets of Wealth Creation in the Age of Welfare Politics
Ziad K. Abdelnour, Wesley A. Whittaker and Herman Cain
Book
New insights for investors and business people looking to create wealth in the turbulent post-crisis...
Fraud Analytics Using Descriptive, Predictive, and Social Network Techniques: A Guide to Data Science for Fraud Detection
Bart Baesens, Wouter Verbeke and Veronique Van Vlasselaer
Book
Detect fraud earlier to mitigate loss and prevent cascading damage Fraud Analytics Using...
Achieving a Strategic Sales Focus: Contemporary Issues and Future Challenges
Kenneth Le Meunier-FitzHugh and Tony Douglas
Book
The main aim of this book is to consider how the sales function informs business strategy. Although...
Cellular Manufacturing: Mitigating Risk and Uncertainty
Book
In today's business world, competitiveness defines the industrial leading edge. Organizations and...