Momentum: How to Propel Your Marketing and Transform Your Brand in the Digital Age
Book
Searching for clarity amidst the chaos of digital marketing--plus better ROI? Today's online...
Pharmaceutical Public Policy
Thomas R. Fulda, Alan Lyles and Albert I. Wertheimer
Book
As the most common health-care intervention, prescription drug use shares the most important...
Financing the End to End Supply Chain: A Reference Guide to Supply Chain Finance
Simon Templar, Charles Findlay and Erik Hofmann
Book
Financing the End-to-End Supply Chain provides readers with a real insight into the increasingly...
Brands with a Conscience: How to Build a Successful and Responsible Brand
Nicholas Ind and Sandra Horlings
Book
The definitive expert guide to ethical brand practice from the prestigious Medinge Group, Brands...
Building Leadership Development Programmes: Zero Cost to High Investment Programmes That Work
Book
Most leadership development runs on rails: courses are organized with standard content usually...
Complete Guide to B2B Marketing: New Tactics, Tools, and Techniques to Compete in the Digital Economy
Book
To succeed at B2B marketing today, you must excel across all areas: from getting your message out,...
Complexity and Evolution: Toward a New Synthesis for Economics
David S. Wilson and Alan Kirman
Book
Two widely heralded yet contested approaches to economics have emerged in recent years: one...
Interactive Multiobjective Decision Making Under Uncertainty
Book
Recently, many books on multiobjective programming have been published. However, only a few books...
Introduction to Arts Management
Book
Introduction to Arts Management offers a unique, dynamic and savvy guide to managing a performing or...
Contextual Intelligence: How Thinking in 3D Can Help Resolve Complexity, Uncertainty and Ambiguity
Book
This book offers a structured framework for critical thinking and decision making that shows how to...