Brand Psychology: Consumer Perceptions, Corporate Reputations
Book
Why do we trust some brands more than others? How important is integrity for a brand's survival? How...
Branding as Communication
Book
Once only a sign, technologies have helped to transform brands into symbols that we constantly...
Business Ethics: Case Studies and Selected Readings
Book
The best-selling text of its kind, BUSINESS ETHICS: CASE STUDIES AND SELECTED READINGS, 9E carefully...
C.R.M. Pocketbook
Alexander David and Charles Turner
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An effective customer relationship management strategy can deliver a step change in customer...
Help Me Mum
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A Real Life Court Room Transatlantic Drama. A desperate bid by a young mother to win custody of her...
He's Always Been My Son: A Mother's Story About Raising Her Transgender Son
Book
This inspiring and moving story, told from the heart of an extraordinary family, recounts the...
I am Sorry to Think I Have Raised A Timid Son
Book
Kent Russell's essays take him to society's ragged edges - the places where savagery and...
Indira: The Life of Indira Nehru Gandhi
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The definitive and first non-partisan biography of one of the most formidable political figures of...
Arab Christianity and Jerusalem: A History of the Arab Christian Presence in the Holy City
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As the focal point of the three major monotheistic religions, Jerusalem is home to a rich and...
Biotechnology and Society: An Introduction
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With Biotechnology and Society, Hallam Stevens offers an up-to-date primer to help us understand the...