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HBR's 10 Must Reads on Strategic Marketing: WITH Featured Article Marketing Myopia, by Theodore Levitt
Philip Kotler, Harvard Business Review, Clayton M. Christensen and Theordore Levitt
Book
NEW from the bestselling HBR's 10 Must Reads series. Stop pushing products--and start cultivating...
HBR's 10 Must Reads: The Definitive Management Ideas of the Year from Harvard Business Review (with Bonus Mckinsey Award--Winning Article the Focused Leader) (HBR's 10 Must Reads): 2015
Harvard Business Review, Daniel Goleman, W.Chan Kim and Renee A. Mauborgne
Book
A year's worth of management wisdom, all in one place. We've combed through ideas, insights, and...
Hbr's 10 Must Reads 2016: The Definitive Management Ideas of the Year from Harvard Business Review
Harvard Business Review, Herminia Ibarra, Marcus Buckingham and Donald N. Sull
Book
A year's worth of management wisdom, all in one place. We've examined the ideas, insights, and best...