Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes
John Mack and Letizia Affinito
Book
Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to...
Cool Nations: Media and the Social Imaginary of the Branded Country
Book
Nation branding is the most recent feature of imagined nation-making in the history of nations....
Understanding Social Media: How to Create a Plan for Your Business That Works
Book
Understanding Social Media is the essential guide to social media for students and professionals...
Social Media Communication: Concepts, Practices, Data, Law and Ethics
Book
In Social Media Communication: Concepts, Practices, Data, Law and Ethics, Jeremy Harris Lipschultz...
(Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work
Book
An illuminating investigation into a class of enterprising women aspiring to "make it" in the social...
Gay Men, Identity, and Social Media: The Culture of Participatory Reluctance
Book
This book explores identity management practices employed by young gay social media users in the...
Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More
Book
Sales and marketing functions are increasingly converging, with lead generation now frequently...
Social Media Strategy: Marketing and Advertising in the Consumer Revolution
Book
Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a...
Social Media in the Marketing Context: A State of the Art Analysis and Future Directions
Cherniece J. Plume, Yogesh Dwivedi and Emma L. Slade
Book
Social media has provided endless opportunities for marketers, fuelling their desire to learn more...
The Conversational Firm: Rethinking Bureaucracy in the Age of Social Media
Book
A fast-growing social media marketing company, TechCo encourages all of its employees to speak up....