Twitterati Cryptograms: 350 Snarky Ciphers for Social Media Junkies
Book
Addicted to word puzzles? Love to laugh? Crave your daily dose of online snark? This book's got it...
Journalism and Social Media in Africa: Studies in Innovation and Transformation
Book
Through innovative research studies and expert commentaries, this book documents the fast evolving...
Recasting Folk in the Himalayas: Indian Music, Media, and Social Mobility
Book
Colonialist, nationalist, and regionalist ideologies have profoundly influenced folk music and...
Measuring the Impact of Social Media on Business Profit and Success: A Fortune 500 Perspective
Cong Li and Don W. Stacks
Book
An organization can have a high number of "likes" on its Facebook page and lots of "followers" on...
Managing TV Brands with Social Media: An Empirical Analysis of Television Series Brands: 2016
Book
Jennifer Berz explores the employment of social media tools for brand management purposes with...
Social Media in Employee Selection and Recruitment: Theory, Practice, and Current Challenges: 2016
Richard N. Landers and Gordon B. Schmidt
Book
This timely resource offers fresh research on companies' use of social media platforms-from Twitter...
Social Media Management: Technologies and Strategies for Creating Business Value: 2016
Book
This undergraduate textbook adopts the perspective of organizations - not individuals - and...
The Digital Metrics Field Guide: The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
Book
The Digital Metrics Field Guide is the definitive reference for brands of any size that advertise,...
Media Practices, Social Movements, and Performativity: Transdisciplinary Approaches
Susanne Foellmer, Margreth Lunenborg and Christoph Raetzsch
Book
As individuals incorporate new forms of media into their daily routines, these media transform...
The Business of Being Social: A Practical Guide to Harnessing the Power of Facebook, Twitter, LinkedIn, YouTube and Other Social Media Networks for All Businesses
David Taylor and Michelle Carvill
Book
What is social media? Have you got a facebook page but are unsure how it can benefit your company?...