Digital Analytics for Marketing
Marshall Sponder and Gohar F. Khan
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This comprehensive book provides students with a "grand tour" of the tools needed to measure digital...
Economic Analysis of Suicide Prevention: Towards Evidence-Based Policy-Making: 2017
Yasuyuki Sawada, Michiko Ueda and Tetsuya Matsubayashi
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This book examines the causes and consequences of suicide from the perspective of economics. The...
Economic Growth and the Origins of Modern Political Economy: Economic Reasons of State, 1500- 2000
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Economic Growth and the Origins of Modern Political Economy addresses the intellectual foundations...
Energy Revolution: Your Guide to Repowering the Energy System
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The energy revolution is already underway as people around the world embrace renewable energy in...
Enterprise Change Management: How to Prepare Your Organization for Continuous Change
David Miller and Audra Proctor
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One of the biggest challenges facing organizations today is the ability to deliver the necessary...
Food Safety and Informal Markets: Animal Products in Sub-Saharan Africa
Kristina Roesel and Delia Grace
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Animal products are vital components of the diets and livelihoods of people across sub-Saharan...
Green Energy Economies: The Search for Clean and Renewable Energy
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Green Energy Economies offers insight into the major drivers that are shaping a new future powered...
Handling Complaints Pocketbook
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Unhappy customers rarely complain directly to the business providing an inferior product or service....
Achieving Longevity: How Great Firms Prosper Through Entrepreneurial Thinking
Jim Dewald and W. Brett Wilson
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Starting a business is hard, but keeping an established company going can be equally challenging. In...
Art Wealth Management: Managing Private Art Collections: 2016
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This book offers an overview of how to manage private art collections, providing essential insights...