Global Innovation Management
Book
Global Innovation Management provides a comprehensive guide to formulating successful innovation...
How Brands Grow: Emerging Markets, Services, Luxury Brands and Durables: Part 2
Jenni Romaniuk and Byron Sharp
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Following the success of international bestseller How Brands Grow: what marketer's don't know comes...
How Google Works
Eric Schmidt and Jonathan Rosenberg
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Both Eric Schmidt and Jonathan Rosenberg came to Google as seasoned Silicon Valley business...
Brand Islam: The Marketing and Commodification of Piety
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From food products to fashions and cosmetics to children's toys, a wide range of commodities today...
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Alexander Osterwalder and Yves Peigner
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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to...
Creating Financial Value: A Guide for Senior Executives with No Finance Background
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How many senior executives and managers are able to reach the top with little or no financial...
Currency Trading For Dummies
Consumer Dummies, Kathleen Brooks and Brian Dolan
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Your plain-English guide to currency trading Currency Trading For Dummies is a hands-on,...
Dwelling in the Future: Land Use, Housing, and the Conditions for Contemporary Architectural Production
Pierre D'Avoine and Clare Melhuish
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Drawing together writings, drawings, and photographs produced over the past decade, this volume...
Discrete Calculus: Methods for Counting: 2017
Carlo Mariconda and Alberto Tonolo
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This book provides an introduction to combinatorics, finite calculus, formal series, recurrences,...
Spiny Lobsters: Through the Eyes of the Giant Packhorse
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The packhorse lobster (Sagmariasus verreauxi), found off the coasts of northern New Zealand and...