The Compensation Handbook: A State-of-the-Art Guide to Compensation Strategy and Design
Lance A. Berger and Dorothy R. Berger
Book
The most relied-on guide in the industry-now with strategic insight for using compensation...
Strategic Brand Management
Larry Percy, Richard Rosenbaum-Elliott and Simon Pervan
Book
Strategic Brand Management, 3e uniquely analyses the social and cultural aspects of brand strategy...
A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing
Book
Today's stock market is not for the faint-hearted. At a time when high-frequency traders and hedge...
China and Cybersecurity: Espionage, Strategy, and Politics in the Digital Domain
Jon R. Lindsay, Tai Ming Cheung and Derek S. Reveron
Book
China's emergence as a great power in the twenty-first century is strongly enabled by cyberspace....
Toyota's Global Marketing Strategy: Innovation Through Breakthrough Thinking and Kaizen
Shozo Hibino and Gerhard Plenert
Book
Toyota has expanded from a venture enterprise to one of the biggest global enterprises because of...
Customer Relationship Management: The Foundation of Contemporary Marketing Strategy
Robert J. Galka and Roger Joseph Baran
Book
This book balances the behavioral and database aspects of customer relationship management,...
Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
Podcast
Firmsconsulting maintains a 80% success rate at placing clients within McKinsey, BCG and Bain. This...
The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making
David Stewart and Michael Saren
Book
Dozens of lively international case studies that help readers put core marketing principles in a...
The New Strategic Brand Management: Advanced Insights and Strategic Thinking
Book
Adopted internationally by business schools, MBA programmes and marketing practitioners alike, "The...