Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and Advertising
Book
Mobile Marketing is a clear, practical guide to harnessing the mobile consumer and tackling the...
Music 4.0: A Survival Guide for Making Music in the Internet Age
Book
Today's music industry is constantly changing at a dizzying pace, and this second edition of Music...
Negotiating with Backbone: Eight Sales Strategies to Defend Your Price and Value
Book
B2B sales professionals: resist mindless discounting, level the playing field against tough...
Employer Brand Management: Practical Lessons from the World's Leading Employers
Book
Attract, recruit, and retain the very best with a strategic employer brand From one of the world's...
Excel 2016 for Business Statistics: A Guide to Solving Practical Problems: 2016
Book
This book shows the capabilities of Microsoft Excel in teaching business statistics effectively....
Foresight in Action: Developing Policy-Oriented Scenarios
Marjolein van Asselt and Susan van 't Klooster
Book
Assessing the future is vital in informing public policy decisions. One of the most widespread...
Handbook of Research Methodologies and Design in Neuro-Entrepreneurship
Book
This Handbook provides an overview of neuroscience-driven research methodologies and how those...
Attracting Attention: Promotion and Marketing for Tourism Attractions
Book
From theme parks and museums to zoos and aquariums, attractions draw millions of visitors each year....
Big Fish Experience: Create Memorable Presentations That Reel in Your Audience
Kenny H. Nguyen, Gus Murillo, Robert Killeen and Luke T. Jones
Book
From one of Inc. magazine's "Coolest College Startups" - the revolutionary three-step method that...
How to be a Time Master: Control Your Time... Control Your Life
Book
If you could save just 24 minutes a day you'd gain an extra 6 days a year. Some say the world was...