Practical Strategic Management: How to Apply Strategic Thinking in Business
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Many theoretical as well as practical books on management theory analyze a range of subjects from...
Essentials of Marketing Research: Concepts and Skills for a Diverse Society
Barry J. Babin and William G. Zikmund
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ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design,...
Foresight in Organizations: Methods and Tools
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Foresight for Organizations will acquaint the reader with various foresight methods and tools, to...
Free the Land: A Study on China's Land Trust
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Land reform has been the most challenging social issue for China, which is in transition from an...
Future of Electricity Demand: Customers, Citizens and Loads
Tooraj Jamasb and Michael G. Pollitt
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What will electricity and heat demand look like in a low-carbon world? Ambitious environmental...
Achieving Inclusive Growth in China Through Vertical Specialization
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Vertical Specialization and Inclusive Growth in China discusses the two interrelated developments...
Audit Analytics: A Framework for Control Enhancing Assurance
Arslan K. Khan and Edward C. Zimmer
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The authors, Arslan Khan and Edward Zimmer, demystify any perceived complexities in establishing a...
Automotive Product Development: A Systems Engineering Implementation
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This book is about how to develop future automotive products by applying the latest methodologies...
Be the Innovators: How to Accelerate Team Creativity
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Want to know how creative people innovate? This book gives you models and practices that you can use...
Brand Psychology: Consumer Perceptions, Corporate Reputations
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Why do we trust some brands more than others? How important is integrity for a brand's survival? How...