Global Innovation Management
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Global Innovation Management provides a comprehensive guide to formulating successful innovation...
Guesstimation 2.0: Solving Today's Problems on the Back of a Napkin
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Guesstimation 2.0 reveals the simple and effective techniques needed to estimate virtually...
Advocate Marketing: Strategies for Building Buzz, Leveraging Customer Satisfaction and Creating Relationships
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Today, engaging customer advocates is one of the most powerful marketing strategies available to...
Answers for Modern Communicators: A Guide to Effective Business Communication
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This book provides students and professionals with practical answers to important career and...
How to Turn Down a Billion Dollars: The Snapchat Story
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Snapchat is the tech startup that got ahead by breaking all the rules. Its CEO, Evan Spiegel, and...
How to Build Successful Business Relationships
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People mean business and most professionals know how important it is to get on well with others....
Import/export Kit For Dummies
Consumer Dummies and John J. Capela
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Your easy-to-follow primer on the exciting world of import/export With an increased focus on global...
Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services
Elie Ofek, Eitan Muller and Barak Libai
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From drones to wearable technology to Hyperloop pods that can potentially travel more than seven...
Integral Ubuntu Leadership
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The four worlds as we know them today, the North, West, South and East, are out of balance. The West...
Contemporary Entrepreneurship: Multidisciplinary Perspectives on Innovation and Growth: 2016
Dieter Bogenhold, Jean Bonnet, Marcus Dejardin and Domingo Garcia Perez de Lema
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This book presents the current state-of-the-art in all major and upcoming areas of entrepreneurship...