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Marketing Data Science: Modeling Techniques in Predictive Analytics with R and Python
Book
Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated...
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Marketing: The Core
Roger A. Kerin, Steven W. Hartley, William Rudelius and Erin Steffes
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Marketing: The Core 6e meets the needs of a wide spectrum of faculty-from professors who just want a...
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Mobile Marketing Channel: Online Consumer Behavior: 2016
Mahmud Akhter Shareef and Yogesh K. Dwivedi
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This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an...
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Eccentric Orbits: The Iridium Story - How a Single Man Saved the World's Largest Satellite Constellation from Fiery Destruction
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In the early 1990s, Motorola, the legendary American company, made a huge gamble on a revolutionary...
Employee Training and Development
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This is the best selling title for this course. Companies that use innovative training and...
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Engineering Management: Meeting the Global Challenges
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Engineering Management: Meeting the Global Challenges prepares engineers to fulfill their managerial...
Fundamentals of Occupational Safety and Health
Mark A. Friend and James.P. Kohn
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The sixth edition of this popular handbook provides a thorough and up-to-date overview of the...
Geographies of Transport and Mobility: Prospects and Challenges in an Age of Climate Change
Gareth Shaw, Stewart Barr and Jan Prillwitz
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Geographies of Transport and Mobility aims to provide a comprehensive and evidenced account of the...
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Hornblower's Historical Shipmates: The Young Gentlemen of Pellew's Indefatigable
Heather Noel-Smith and Lorna M. Campbell
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This book sets out the lives of seventeen 'young gentlemen' who were midshipmen under the famous...