How to Do Nothing: Resisting the Attention Economy

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How to Do Nothing: Resisting the Attention Economy

2019 | Architecture & Design | Art, Photography & Fashion | Natural World

Nothing is harder to do these days than nothing. We find every last minute captured, optimised, or appropriated as a financial resource for the technologies we use daily. We consume algorithmic versions of ourselves, submit our free time to numerical evaluation, and maintain personal brands in digital space. After the American presidental election of 2016, Jenny Odell felt so overstimunated and disoriented by information, misinformation, and the expressions of others, that reality itself seemed to slip away. How To Do Nothing is her action plan for resistance. Drawing on the ethos of tech culture, a background in the arts, and personal storytelling, Jenny Odell makes a powerful argument for refusal: refusal to believe that our lives are instruments to be optimised.



Published by Melville House Publishing

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