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Wordslingers: The Story of Self-Publishing (2021)
Wordslingers: The Story of Self-Publishing (2021)
2021 | Documentary
7
7.0 (1 Ratings)
Movie Rating
They say that everyone has a book in them. I guess the key question is whether anyone else wants to read it. Such is the subject of this new documentary from A. Brooks Bennett. As a publisher says at one point “Writing a book is a creative act; publishing a book is a business”.

The democratization of publishing
The internet has brought many advantages to modern life, but perhaps one of the most interesting is the democratization of publishing. No longer is control in the hands of publishing houses, who might glance at and immediately dismiss new ideas in literature. It’s worth remembering that 12 publishing houses turned down J.K. Rowling’s draft for Harry Potter! Now anyone can be creative in writing and self-publish on the web. My own wife – Sue Mann – did just this, self-publishing the WW1 poems and reminiscences of two of her great-uncles. (It’s available from all good bookshops… oh, no…. actually just from here!) Are the poems artistically any good? I have no idea! Will it sell many copies? Clearly not! Was it a personal goal achieved in honouring their memory? Absolutely! Different people want different things from the medium.

Very ‘American’.
It’s probably down to the pioneer spirit, but as a generalisation Americans seem far more ambitious than Brits: or at least, more OPENLY ambitious. Whereas most Brits will quietly get on with building their careers, some Americans will go hell-for-leather towards their vision of “success” no matter the cost: no guts; no glory; and be noisy about it!

But for every J.K. Rowling or Bill Bryson there are several thousand writers who have ‘failed to launch’.

Here we follow two budding authors – one from California; the other from North Carolina – self-publishing their work and seeking sales.

One – Giles A (“Andy”) Anderson – has self-published a seemingly disturbing work called “Vidu” – the first of what he hopes will be a five-part series. He first talks from a ghoulish bookstore, speaking psycho-babble with the requisite hyperbole of an ‘artiste’. (It suggests how the books might read… but perhaps that’s misjudging). It comes then as a surprise when we find he doesn’t live alone in a coffin playing video games on his own, but has a lovely wife and two young and perfectly normal children. So his book is an “off the beaten track kinda book”, but the man seems well-grounded and following his dream in bite-size pieces.

Moral: Avoid the Travel Books
As is often the case though, the documentary homes in on, and spends most of its time with, the other author – Adam Shephard. Shephard is struggling to launch as an author and also – in parallel – wrestling with the Green Card process for his supportive and vivacious Croatian wife Ivana. The problem is that Shephard has written an extended travel blog: ten-a-penny on sites like WordPress.

I read a Forbes article last year that reported that – astonishingly – in a survey 11% of American respondents had never travelled outside of their home state and 40% had never left the country. For such a well-heeled country, the US is incredibly insular. So Shephard’s vision is to encourage youngsters to step outside of their comfort zone and jump on that plane to Guatemala. It’s a fine objective. But does anyone want to listen? And – crucially – is the book any good and commercial enough? As the famous ‘founder of self-publishing’, the late Dan Poynter (to who the film is dedicated) says “You can’t make any money off a travel book”.

The film never goes as far as having either of the featured books critically reviewed: that might have added some extra spice to the story (and possibly provoked some painful reactions). But the piles of unopened boxes in Adam’s clinically white storage facility rather speaks for itself. Since Shephard never seems to do anything by halves, the boxes are piled high and thus the fall from grace is hard, long…. and absolutely riveting. (Ivana’s support and love in such difficult circumstances is commendable: he is a truly blessed man).

Jaw-dropping Walmart scene
At least at the start of the film, Adam’s self-belief and confidence in himself is infectious. The peak of his bravado, and a jaw-dropping highpoint in the movie for me, was a scene filmed in Walmart. Shephard, in a case of “reverse shoplifting”, sneaks HIS books onto the bookshelves of Walmart. What happens when they then try to buy one? It’s a real eye-opener and worth watching the documentary for in its own right.

It’s an interesting legal position: if Walmart were to be upset about this scene, what on earth could they charge them with!? Littering?

Highs and lows.
Shephard seems to have talent as a speaker, and it struck me that he would be genuinely suited to a job in sales. In the movie we see him performing self-confidence-building pitches to young people (and, boy, could we sometimes use that in the UK post-Brexit). A few books sold. But another event barely breaking even. The pattern becomes familiar and, in a way, rather tragic.

There are unexpected highs and lows for Adam and Ivana along the way though, unrelated to the publishing story, and the filmmaker skillfully weaves them into the narrative to good effect.

Thought-provoking.
I watched this on a whim and thought I’d probably switch off after 10 minutes. Documentaries normally are not my thing! But no. It had me gripped to see how things would turn out – like watching a slow-motion car crash! The journey was well-worth the ride: a real page-turner you might say.