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MM
Mari Mancusi
Author
A Framework for Marketing Management
Philip Kotler and Kevin Lane Keller
Book
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century...
Marketing Management with MyMarketingLab
Philip Kotler and Kevin Lane Keller
Book
This package contains Kotler / Keller, Marketing Management 15e and access to MyMarketingLab....
CIM - 8 Project Management in Marketing: Study Text
Book
As the Official Educational Publisher for CIM, all BPP Learning Media materials are written or...
Business Project Management and Marketing: Mastering Business Markets: 2016
Michael Kleinaltenkamp, Wulff Plinke and Ingmar Geiger
Book
Marketing and implementing large-volume orders and major projects calls for specific types of...
Ports and the Environment: Maritime Policy and Management
Book
Ports are a vital part of the global economy, connecting the world through maritime transport...
Quantitative Modelling in Marketing and Management
Kun-Huang Huarng and Luiz Moutinho
Book
The field of marketing and management has undergone immense changes over the past decade. These...
Global Wine Tourism: Research, Management and Marketing
Jack Carlsen and Stephen Charters
Book
Wine regions are attracting increasing numbers of tourists through tours, wine festivals and winery,...
Retail Marketing Management: Principles and Practice
Helen Goworek and Peter J. McGoldrick
Book
'Retail Marketing Management covers all the essential theories needed to understand the complicated...
Social Commerce: Marketing, Technology and Management: 2016
Efraim Turban, Judy Strauss and Linda Chiu-Han Lai
Book
This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and...