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In Search of the Two-Handed Economist: Ideology, Methodology and Marketing in Economics: 2016
Book
For the economics profession, issues of marketing and ideology have often been reduced to the status...
Investing Through the Looking Glass: A Rational Guide to Irrational Financial Markets
Book
The investment markets have never been more dangerous. Interest rates are at all-time lows; the...
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Creating Competitive Advantage: How to be Strategically Ahead in Changing Markets
Book
The economic environment is global, highly sophisticated and in continuous fast flux. The challenge...
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Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Geoffrey A. Moore and Regis McKenna
Book
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws...
The Green Market Transition: Carbon Taxes, Energy Subsidies and Smart Instrument Mixes
Stefan E. Weishaar, Larry Kreiser, Hope Ashiabor and Michael Mehling
Book
The Paris Agreement on climate change constitutes an important milestone in international climate...
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Textile Fiestas of Mexico: A Traveler's Guide to Celebrations, Markets, and Smart Shopping
Book
Wander through marketplaces of remote villages in Chiapas, dance with pineapple-laden girls in...
Regulating the Polluters: Markets and Strategies for Protecting the Global Environment
Book
National governments and private stakeholders have long recognized that protecting the global...