Strategic Thinking for Advertising Creatives: 11 Essential Steps to Creativity
Book
Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught...
Sustainable Logistics and Supply Chain Management: Principles and Practices for Sustainable Operations and Management
David B. Grant, Chee Yew Wong and Alexander Trautrims
Book
Sustainable Logistics and Supply Chain Management is the essential guide to the principles and...
The Business Plan Coach: Teach Yourself: Book
Book
By the end of this book you will have an outstanding business plan ready to pitch for investment -...
The Essentials of Business Research Methods
Joe F. Hair, Mary Celsi, Mary Wolfinbarger Celsi and Arthur Money
Book
Increasingly, managers must make decisions based on almost unlimited information. How can they...
The Leadership Experience
Book
Master the critical leadership skills and solid understanding of theory needed to become an...
The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar
Book
Deliver Big-Picture Marketing Plans for Pennies on the Dollar Successful marketing expert and...
The Marvel Studios Phenomenon: Inside a Transmedia Universe
Martin Flanagan, Andrew Livingstone and Mike McKenny
Book
Marvel Studios has provided some of the biggest worldwide cinematic hits of the last eight years,...
The Negotiation Coach: Teach Yourself
Book
By the end of this book you will have be ready to lead at a higher level: Understand your...
Edexcel A Level Biology Student: Book 1
Ed Lees, Martin Rowland and C.J. Clegg
Book
Endorsed by Edexcel Supports Pearson Edexcel Level 3 Advanced GCE in Biology B (9BI0) specification...
Oxford Primary Thesaurus
Book
The Oxford Primary Thesaurus is the perfect thesaurus for confident young writers. It lists words in...