I'm Alan Partridge is a 1997 BBC situation comedy starring Steve Coogan and written by Coogan, Peter Baynham and Armando Iannucci. It features Alan Partridge, a tactless and inept radio DJ, after he has been left by his wife and dropped from the BBC. The show follows Partridge as he lives in a roadside hotel, presents a graveyard slot on Norwich local radio, and desperately pitches ideas for new television shows.