Principles of Marketing
Philip Kotler, Gary Armstrong and Anders Parment
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Principles of Marketing Scandinavian Edition is an ideal introductory text for undergraduate...
MKTG 9: Principles of Marketing
Carl McDaniel, Joe Hair and Charles Lamb
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Created by the continuous feedback of a "student-tested, faculty-approved" process, MKTG 9 (Print +...
Principles and Practice of Marketing
Fiona Ellis-Chadwick and David Jobber
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The fully updated eighth edition of 'Principles and Practice of Marketing' continues to provide a...
Principles of Business: Marketing
Book
Provides students and researchers with easy-to-understand entries on hundreds of important terms,...