Daniel Ek

"One of the most talked about books of the last couple of years, and for good reason. Both sobering and conservatively optimistic in equal measure, it seems even more relevant for us at the moment to learn from our socio-anthropological history."

"My two daughters are pretty spirited and I’m determined to raise them to stay that way, to know they can accomplish anything, and protect them as much as I can from the pressures they are going to face in this increasingly crazy world. This book has been super helpful to me in setting out a clear map of girls' developmental stages and how we can make sure we don’t sell out the potential or uniqueness of our daughters."

"My wife, Sofia, recently published her first book. I'm incredibly proud of her for all her hard work and dedication in writing this and don't know how she did this whilst being a great mom to our both daughters. The book is about her experiences being a young western woman living and doing business in a dictatorship, and it's a story of love and hustle in a land where nothing is what it appears to be."

"I struggled with whether or not to include this one, as I’m a Gooner (that means Arsenal fan, by the way), but the fact is that Sir Alex grew Manchester United into one of the best known brands today, and that’s what fascinates me about him."

"I spent an inspiring evening with Paolo at his Rio home, around the time we were launching Spotify in Brazil. It was fascinating to talk to him about how this book came to be such a hit — he never backed down, and allowed people to read it for free in order to then boost sales — much like how Spotify’s freemium model was perceived in the early days."

"Since reading this book, I’ve literally incorporated this approach to problem solving into my everyday life. I’ve always encouraged those around me not to be scared of failure because I believe it’s the most valuable learning tool."

"This is such a great history of reggae music and the influences it has on other genres. Some awesome artists are covered here, many who kept their creative integrity and resolve in spite of huge and powerful odds…. lessons we should all respect."

"A brilliant Pulitzer Prize-winning book about how the modern world was formed, analyzing how societies developed differently on different continents. I like how this is written from a biologist’s point of view rather than purely based on history or anthropology."